Recommended Reading: March 30, 2015

Very interesting, if somewhat short, report from Michael Heim in Switzerland on Sunday, who was on vacation for three weeks in Iran:

International tourism has increased sharply since Hassan Rouhani, considered a moderate, replaced the blustering Mahmoud Ahmadinejad as president in 2013.

http://www.schweizamsonntag.ch/ressort/reisen/ferien_im_gottesstaat/

Media magazine from March 28, 2015

In the broadcast from March 28, 2015, the RBB media magazine deals with crisis communication and journalism in the context of the Germanwings crash.

http://www.wwwagner.tv/?p=27148

“Every company should cover all channels”

An interview with serial entrepreneur Andreas Göldi, the co-founder of Namics, about innovations and startups was published in the Handelszeitung:

The advertising marketer PubliGroupe has set up the local.ch portal. When the company was sold, it became clear that it was the most valuable element of the group. Local.ch developed well, the group did not survive.

http://www.handelszeitung.ch/unternehmen/technologie/jedes-unternehmen-sollte-alle-kanaele-abdecken-761058

Roger de Weck: “We consciously don’t make programs for this or that migrant group, that would be limitless and exclusionary.”

What Maurice Thiriet from Watson throws at SRG General Director Roger de Weck is brilliant:

A “Voice of Switzerland” community? What's the point of competing with Netflix and Co.? You don't really know what you're talking about, do you?

http://www.watson.ch/Front/articles/860865415-Roger-de-Weck%3A-%C2%ABWir-machen-bewusst-keine-Sendungen-f%C3%BCr-diese-oder-jene-Migranten-Gruppe%2C-das-w%C3%A4re-uferlos-und-w%C3%BCrde-ausgrenzen%C2%BB